What happens when the consumer stops playing by the old rules? Or when societal shifts make your brand or value proposition obsolete? What about when new technologies make your operating model design obsolete? AI is changing how people discover, evaluate and purchase products, while value-seeking behavior is reshaping what consumers expect from brands. At the same time, retailers and consumer companies are being forced to rethink everything from merchandising and personalization to the store and supply chain. During this session, we’ll discuss:

The shifts that are likely to define the next era of consumers.
What leaders should do now to stay relevant.

Grounded in Deloitte’s "Future of consumer" perspective, participants will identify practical actions across AI, consumer signals, merchandising, commerce and the physical store. This session is relevant to consumer industry professionals, and professionals who participate in the consumer economy.